Being Transformed by Luxury Fashion Brands’ Art Foundations

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper focuses on determining factors that might help to deliver transformative experiences for luxury fashion brands. The identified factors, once framed, were then tested by evaluating the experience of art foundations owned by luxury fashion brands – contemporary art museums and in particular Louis Vuitton and Prada. By providing transformative experiences, meaning for their customers, luxury brands can gain a significant competitive advantage, thus the importance to better understand how to deliver these kinds of experiences in the luxury fashion domain.
Original languageEnglish
Title of host publicationProceedings of the 2020 Global Marketing Conference
Subtitle of host publicationBridging Asia and the World: New Marketing and Management in Digitally Connected World
Number of pages3
Publication statusAccepted/In press - 29 Jun 2020
Event2020 Global Marketing Conference: Bridging Asia and the World: New Marketing and Management in Digitally Connected World - Online Conference, Seoul, Korea, Republic of
Duration: 5 Nov 20208 Nov 2020
https://2020gamma.imweb.me/index

Conference

Conference2020 Global Marketing Conference
CountryKorea, Republic of
CitySeoul
Period5/11/208/11/20
Internet address

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