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Benefit segmentation of the container shipping market in Turkey
Gokcay Balci, Ismail Bilge Cetin
Northern Productivity Hub
Behavioural Research Centre
Research output
:
Contribution to journal
›
Article
›
peer-review
3
Citations (Scopus)
Overview
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Business & Economics
Benefit Segmentation
98%
Container Shipping
85%
Marketing
57%
Turkey
53%
Cluster Analysis
42%
Selection Criteria
33%
Container
31%
Commoditization
21%
Segmentation
18%
Market Segmentation
16%
Demographic Characteristics
16%
Factors
10%
Industry
5%
Social Sciences
marketing policy
100%
shipping
69%
segmentation
69%
Turkey
51%
market
35%
cluster analysis
32%
market segmentation
23%
customer
13%
industry
9%
experience
4%
Group
4%
Earth & Environmental Sciences
shipping
64%
container
61%
segmentation
55%
marketing
51%
market
45%
policy
30%
cluster analysis
23%
industry
7%
need
6%
analysis
6%
Engineering & Materials Science
Freight transportation
66%
Containers
58%
Marketing
48%
Cluster analysis
29%
Industry
5%