This chapter aims to discuss the relationship between big data and organizational ambidexterity and their relationship with some strategic objectives such as firm’s success, firm performance, innovation and competitive advantage. The organizational ambidexterity is defined in terms of exploration and exploitation activities while the big data is defined in terms of five dimensions namely, value, velocity, variety, volume and veracity. The chapter proposes a conceptual model that explains that the presence of both big data and organizational ambidexterity creates a positive influence on innovation which results in competitive advantage which in turn increase firm performance and result in long-term firm success.
|Title of host publication||Fourth Industrial Revolution and Business Dynamics|
|Subtitle of host publication||Issues and Implications|
|Editors||Nassar Rashad Al Mawali, Anis Moosa Al Lawati, Ananda S.|
|Publisher||Palgrave Macmillan, Singapore|
|Number of pages||18|
|Publication status||Published - 8 Oct 2021|