Big Data and Organizational Ambidexterity: A Strategic Perspective

Mawih Kareem Al Ani, Rabia Imran, Zainab Said Al Awaeed

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)


This chapter aims to discuss the relationship between big data and organizational ambidexterity and their relationship with some strategic objectives such as firm’s success, firm performance, innovation and competitive advantage. The organizational ambidexterity is defined in terms of exploration and exploitation activities while the big data is defined in terms of five dimensions namely, value, velocity, variety, volume and veracity. The chapter proposes a conceptual model that explains that the presence of both big data and organizational ambidexterity creates a positive influence on innovation which results in competitive advantage which in turn increase firm performance and result in long-term firm success.
Original languageEnglish
Title of host publicationFourth Industrial Revolution and Business Dynamics
Subtitle of host publicationIssues and Implications
EditorsNassar Rashad Al Mawali, Anis Moosa Al Lawati, Ananda S.
PublisherPalgrave Macmillan, Singapore
Number of pages18
ISBN (Electronic)9789811632501
ISBN (Print)9789811632495
Publication statusPublished - 8 Oct 2021
Externally publishedYes

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