A significant amount of energy is consumed by buildings due to ineffective design decisions with little consideration of energy efficiency. Yet, performance parameters should be considered during the early design phase, which is vital for improved energy performance and lower CO2 emissions. BIM, as a new way of working methodology, can help for performance based design. However, it is still infancy in architectural practice about how BIM can be used to develop energy efficient design. Thus, the aim is to propose a strategic framework to guide architects about how to do performance based design considering the local values and energy performance parameters. The research adopts a multi case study approach to gain qualitative and quantitative insights into the building energy performance considering the building design parameters. The outcome is a new design approach and protocol to assist designers to successfully use BIM for design optimization, PV technology use in design, rules-based design and performance assessment scheme reflecting local values.