Book Review: Sarin, Sharad, 'Business Marketing Concepts and Cases', (New Delhi: McGraw-Hill Education, 2013)

Len Tiu Wright, Rose Wright, Kaouther Kooli

Research output: Contribution to journal › Book/Film/Dance Article review

Original language	English
Pages (from-to)	1017-1018
Number of pages	2
Journal	Journal of Business and Industrial Marketing
Volume	31
Issue number	8
DOIs	https://doi.org/10.1108/JBIM-10-2016-274
Publication status	Published - 2013

Access to Document

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author = "Wright, {Len Tiu} and Rose Wright and Kaouther Kooli",

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T1 - Book Review: Sarin, Sharad, 'Business Marketing Concepts and Cases', (New Delhi: McGraw-Hill Education, 2013)

AU - Wright, Len Tiu

AU - Wright, Rose

AU - Kooli, Kaouther

PY - 2013

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JF - Journal of Business and Industrial Marketing

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