Book Review: Sarin, Sharad, 'Business Marketing Concepts and Cases', (New Delhi: McGraw-Hill Education, 2013)

Len Tiu Wright, Rose Wright, Kaouther Kooli

Research output: Contribution to journalBook/Film/Dance Article review

LanguageEnglish
Pages1017-1018
Number of pages2
JournalJournal of Business and Industrial Marketing
Volume31
Issue number8
DOIs
Publication statusPublished - 2013

Cite this

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title = "Book Review: Sarin, Sharad, 'Business Marketing Concepts and Cases', (New Delhi: McGraw-Hill Education, 2013)",
author = "Wright, {Len Tiu} and Rose Wright and Kaouther Kooli",
year = "2013",
doi = "10.1108/JBIM-10-2016-274",
language = "English",
volume = "31",
pages = "1017--1018",
journal = "Journal of Business and Industrial Marketing",
issn = "0885-8624",
publisher = "Emerald Group Publishing Ltd.",
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}

Book Review: Sarin, Sharad, 'Business Marketing Concepts and Cases', (New Delhi: McGraw-Hill Education, 2013). / Wright, Len Tiu; Wright, Rose; Kooli, Kaouther.

In: Journal of Business and Industrial Marketing, Vol. 31, No. 8, 2013, p. 1017-1018.

Research output: Contribution to journalBook/Film/Dance Article review

TY - JOUR

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AU - Wright, Len Tiu

AU - Wright, Rose

AU - Kooli, Kaouther

PY - 2013

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U2 - 10.1108/JBIM-10-2016-274

DO - 10.1108/JBIM-10-2016-274

M3 - Book/Film/Dance Article review

VL - 31

SP - 1017

EP - 1018

JO - Journal of Business and Industrial Marketing

T2 - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

SN - 0885-8624

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