| Original language | English |
|---|---|
| Pages (from-to) | 1017-1018 |
| Number of pages | 2 |
| Journal | Journal of Business and Industrial Marketing |
| Volume | 31 |
| Issue number | 8 |
| DOIs | |
| Publication status | Published - 2013 |
Book Review: Sarin, Sharad, 'Business Marketing Concepts and Cases', (New Delhi: McGraw-Hill Education, 2013)
Len Tiu Wright, Rose Wright, Kaouther Kooli
Research output: Contribution to journal › Book/Film/Dance Article review