Brand image perception across cultures

a study in the communication sector

Laura Salciuviene, P. Ghauri, Audra I. Mockaitis, C. De Mattos

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationNew Challenges to International Marketing
EditorsRudolf R. Sinkovics, Pervez N. Ghauri
PublisherEmerald Group Publishing Limited
Pages177-191
Number of pages15
Volume20
ISBN (Electronic)9781848554696
ISBN (Print)9781848554689, 1848554680
DOIs
Publication statusPublished - 6 Mar 2009

Publication series

NameAdvances in International Marketing
PublisherEmerald Group Publishing Limited
Volume20
ISSN (Print)1474-7979

Cite this

Salciuviene, L., Ghauri, P., Mockaitis, A. I., & De Mattos, C. (2009). Brand image perception across cultures: a study in the communication sector. In R. R. Sinkovics, & P. N. Ghauri (Eds.), New Challenges to International Marketing (Vol. 20, pp. 177-191). (Advances in International Marketing; Vol. 20). Emerald Group Publishing Limited. https://doi.org/10.1108/S1474-7979(2009)0000020010
Salciuviene, Laura ; Ghauri, P. ; Mockaitis, Audra I. ; De Mattos, C. / Brand image perception across cultures : a study in the communication sector. New Challenges to International Marketing. editor / Rudolf R. Sinkovics ; Pervez N. Ghauri. Vol. 20 Emerald Group Publishing Limited, 2009. pp. 177-191 (Advances in International Marketing).
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Salciuviene, L, Ghauri, P, Mockaitis, AI & De Mattos, C 2009, Brand image perception across cultures: a study in the communication sector. in RR Sinkovics & PN Ghauri (eds), New Challenges to International Marketing. vol. 20, Advances in International Marketing, vol. 20, Emerald Group Publishing Limited, pp. 177-191. https://doi.org/10.1108/S1474-7979(2009)0000020010

Brand image perception across cultures : a study in the communication sector. / Salciuviene, Laura; Ghauri, P.; Mockaitis, Audra I.; De Mattos, C.

New Challenges to International Marketing. ed. / Rudolf R. Sinkovics; Pervez N. Ghauri. Vol. 20 Emerald Group Publishing Limited, 2009. p. 177-191 (Advances in International Marketing; Vol. 20).

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Brand image perception across cultures

T2 - a study in the communication sector

AU - Salciuviene, Laura

AU - Ghauri, P.

AU - Mockaitis, Audra I.

AU - De Mattos, C.

PY - 2009/3/6

Y1 - 2009/3/6

U2 - 10.1108/S1474-7979(2009)0000020010

DO - 10.1108/S1474-7979(2009)0000020010

M3 - Chapter

SN - 9781848554689

SN - 1848554680

VL - 20

T3 - Advances in International Marketing

SP - 177

EP - 191

BT - New Challenges to International Marketing

A2 - Sinkovics, Rudolf R.

A2 - Ghauri, Pervez N.

PB - Emerald Group Publishing Limited

ER -

Salciuviene L, Ghauri P, Mockaitis AI, De Mattos C. Brand image perception across cultures: a study in the communication sector. In Sinkovics RR, Ghauri PN, editors, New Challenges to International Marketing. Vol. 20. Emerald Group Publishing Limited. 2009. p. 177-191. (Advances in International Marketing). https://doi.org/10.1108/S1474-7979(2009)0000020010