Brand image perception across cultures: a study in the communication sector

Laura Salciuviene, P. Ghauri, Audra I. Mockaitis, C. De Mattos

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationNew Challenges to International Marketing
EditorsRudolf R. Sinkovics, Pervez N. Ghauri
PublisherEmerald Group Publishing Ltd.
Pages177-191
Number of pages15
Volume20
ISBN (Electronic)9781848554696
ISBN (Print)9781848554689, 1848554680
DOIs
Publication statusPublished - 6 Mar 2009

Publication series

NameAdvances in International Marketing
PublisherEmerald Group Publishing Limited
Volume20
ISSN (Print)1474-7979

Cite this