@inbook{8c940aa755e5485ba63ad33e69e96f26,
title = "Brand image perception across cultures: a study in the communication sector",
author = "Laura Salciuviene and P. Ghauri and Mockaitis, {Audra I.} and {De Mattos}, C.",
year = "2009",
month = mar,
day = "6",
doi = "10.1108/S1474-7979(2009)0000020010",
language = "English",
isbn = "9781848554689",
volume = "20",
series = "Advances in International Marketing",
publisher = "Emerald Group Publishing Ltd.",
pages = "177--191",
editor = "Sinkovics, {Rudolf R.} and Ghauri, {Pervez N.}",
booktitle = "New Challenges to International Marketing",
address = "United Kingdom",
}