Brand image perception across cultures: a study in the communication sector

Laura Salciuviene, P. Ghauri, Audra I. Mockaitis, C. De Mattos

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationNew Challenges to International Marketing
EditorsRudolf R. Sinkovics, Pervez N. Ghauri
PublisherEmerald Group Publishing Ltd.
Pages177-191
Number of pages15
Volume20
ISBN (Electronic)9781848554696
ISBN (Print)9781848554689, 1848554680
DOIs
Publication statusPublished - 6 Mar 2009

Publication series

NameAdvances in International Marketing
PublisherEmerald Group Publishing Limited
Volume20
ISSN (Print)1474-7979

Cite this

Salciuviene, L., Ghauri, P., Mockaitis, A. I., & De Mattos, C. (2009). Brand image perception across cultures: a study in the communication sector. In R. R. Sinkovics, & P. N. Ghauri (Eds.), New Challenges to International Marketing (Vol. 20, pp. 177-191). (Advances in International Marketing; Vol. 20). Emerald Group Publishing Ltd.. https://doi.org/10.1108/S1474-7979(2009)0000020010