@inbook{d304bc83d3b24ab8b7252a4a102a1718,
title = "Brand image perceptions across cultures: A study of symbolic and functional associations",
abstract = "This study aims to further our understanding about how brand image attributes in different cultural contexts are perceived and how those perceptions, as a function of consumer personal values, differ, by assessing the extent to which personal values affect brand image perceptions in two EU countries, one in Eastern Europe (Lithuania) and the other in Western Europe (Denmark).",
keywords = "Brand image, Personal values, Cultural context, Lithuania, Denmark",
author = "Laura Salciuviene and Ghauri, {Pervez N.} and Mockaitis, {Audra I.} and {De Mattos}, Claudio",
year = "2009",
month = feb,
day = "20",
doi = "10.1108/S1474-7979%282009%290000020010",
language = "English",
isbn = "9781848554689",
series = "Advances in International Marketing",
publisher = "Emerald Group Publishing Ltd.",
pages = "177--191",
editor = "Sinkovics, {Rudolf R.} and Ghauri, {Pervez N.}",
booktitle = "New Challenges to International Marketing",
address = "United Kingdom",
}