Branding the Business Marketing Offer: Exploring Brand Attributes in Business Markets

Raisa Yakimova, Michael Beverland, Julie Napoli

Research output: Contribution to journalArticlepeer-review

27 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Branding the Business Marketing Offer: Exploring Brand Attributes in Business Markets'. Together they form a unique fingerprint.

Business & Economics