Branding the Entire Entity: Corporate branding

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Routledge Companion to Contemporary Brand Management
EditorsFrancesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
PublisherRoutledge
Pages354-365
Number of pages12
ISBN (Electronic)9781315796789
ISBN (Print)9780415747905
Publication statusPublished - 13 Jul 2016
Externally publishedYes

Publication series

NameRoutledge Companions in Business, Management and Accounting
PublisherRoutledge

Cite this