Branding the Entire Entity: Corporate branding

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationThe Routledge Companion to Contemporary Brand Management
EditorsFrancesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson
PublisherRoutledge
Pages354-365
Number of pages12
ISBN (Electronic)9781315796789
ISBN (Print)9780415747905
Publication statusPublished - 13 Jul 2016
Externally publishedYes

Publication series

NameRoutledge Companions in Business, Management and Accounting
PublisherRoutledge

Cite this

Roper, S. (2016). Branding the Entire Entity: Corporate branding. In F. Dall'Olmo Riley, J. Singh, & C. Blankson (Eds.), The Routledge Companion to Contemporary Brand Management (pp. 354-365). (Routledge Companions in Business, Management and Accounting). Routledge.
Roper, Stuart. / Branding the Entire Entity : Corporate branding. The Routledge Companion to Contemporary Brand Management. editor / Francesca Dall'Olmo Riley ; Jaywant Singh ; Charles Blankson. Routledge, 2016. pp. 354-365 (Routledge Companions in Business, Management and Accounting).
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editor = "{Dall'Olmo Riley}, Francesca and Jaywant Singh and Charles Blankson",
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Roper, S 2016, Branding the Entire Entity: Corporate branding. in F Dall'Olmo Riley, J Singh & C Blankson (eds), The Routledge Companion to Contemporary Brand Management. Routledge Companions in Business, Management and Accounting, Routledge, pp. 354-365.

Branding the Entire Entity : Corporate branding. / Roper, Stuart.

The Routledge Companion to Contemporary Brand Management. ed. / Francesca Dall'Olmo Riley; Jaywant Singh; Charles Blankson. Routledge, 2016. p. 354-365 (Routledge Companions in Business, Management and Accounting).

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Branding the Entire Entity

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N1 - No full text in Eprints. HN 08/11/2017

PY - 2016/7/13

Y1 - 2016/7/13

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M3 - Chapter

SN - 9780415747905

T3 - Routledge Companions in Business, Management and Accounting

SP - 354

EP - 365

BT - The Routledge Companion to Contemporary Brand Management

A2 - Dall'Olmo Riley, Francesca

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PB - Routledge

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Roper S. Branding the Entire Entity: Corporate branding. In Dall'Olmo Riley F, Singh J, Blankson C, editors, The Routledge Companion to Contemporary Brand Management. Routledge. 2016. p. 354-365. (Routledge Companions in Business, Management and Accounting).