Abstract
| Language | English |
|---|---|
| Pages | 571-578 |
| Number of pages | 8 |
| Journal | Marketing Theory |
| Volume | 18 |
| Issue number | 4 |
| Early online date | 14 May 2018 |
| DOIs | |
| Publication status | Published - 1 Dec 2018 |
Fingerprint
Cite this
}
Breakfast, Lunch and Dinner at Tiffany’s : Existentialism and Consumption in Capote’s Novella. / Canavan, Brendan.
In: Marketing Theory, Vol. 18, No. 4, 01.12.2018, p. 571-578.Research output: Contribution to journal › Article
TY - JOUR
T1 - Breakfast, Lunch and Dinner at Tiffany’s
T2 - Marketing Theory
AU - Canavan, Brendan
PY - 2018/12/1
Y1 - 2018/12/1
N2 - Existentialism has been used within marketing to enrich understanding of consumer motivations and behaviour. Consumption may be used as a means of existential avoidance or facilitator of existential authenticity. However the overlap, mutual support, limitations and nuances of the relationships between existentialism and consumption are underdeveloped. Drawing on the literary tradition of the philosophy, this think piece explores the themes of existentialism and consumption within Truman Capote’s classic fiction. Breakfast at Tiffany’s provides a succinct, engaging and holistic depiction of existential consumption and demonstrates the value of reading literature in enriching marketing theory.
AB - Existentialism has been used within marketing to enrich understanding of consumer motivations and behaviour. Consumption may be used as a means of existential avoidance or facilitator of existential authenticity. However the overlap, mutual support, limitations and nuances of the relationships between existentialism and consumption are underdeveloped. Drawing on the literary tradition of the philosophy, this think piece explores the themes of existentialism and consumption within Truman Capote’s classic fiction. Breakfast at Tiffany’s provides a succinct, engaging and holistic depiction of existential consumption and demonstrates the value of reading literature in enriching marketing theory.
KW - avoidance
KW - authenticity
KW - consumption
KW - existentialism
KW - Holly Golightly
KW - literary theory
KW - literature
KW - literature in marketing
KW - marketing philosophy
KW - Truman Capote
UR - http://www.scopus.com/inward/record.url?scp=85047379007&partnerID=8YFLogxK
U2 - 10.1177/1470593117753982
DO - 10.1177/1470593117753982
M3 - Article
VL - 18
SP - 571
EP - 578
JO - Marketing Theory
JF - Marketing Theory
SN - 1470-5931
IS - 4
ER -