Business to business branding: External and internal satisfiers and the role of training quality

Keyphrases

• Affective Associations 20%
• Affective Factors 20%
• B2B Marketing 100%
• B2B Markets 60%
• Brand Association 80%
• Brand Image 20%
• Brand Personality 40%
• Business Volume 20%
• Business-to-business 20%
• Business-to-business Branding 100%
• Construction Companies 20%
• Corporate Brand 40%
• Customer Satisfaction 40%
• Customer View 40%
• Design Methodology 20%
• Multidimensional Measure 20%
• Number of Firms 20%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 20%
• Satisfaction with the Organization 20%
• Satisfiers 100%
• Strong Brand 20%
• Training Quality 100%

Social Sciences

• Brand Image 50%
• Brand Personality 100%
• Design Methodology 50%
• Employee Training 50%
• Key Stakeholder 50%
• Practical Implication 50%
• Structural Equation Modeling 50%

Economics, Econometrics and Finance

• Brand Architecture 66%
• Brand Image 100%
• Business-to-Business Marketing 66%