Capability gap in relation to public relations´strategic issues in Latin America

Gabriel Sadi, Alejandro Álvarez-Nobell

Research output: Contribution to journalArticlepeer-review

Abstract

This study explores an area that has not been widely researched in the Latin American and Caribbean region: the identification of a capability gap in relation to key strategic public relations and communication management issues and activities. To this end, this article presents findings and analysis from a survey conducted in 20 Latin American and Caribbean countries in 2020. The existence of a capability gap in relation to key issues and activities in public relations and communication management is confirmed, which represents a challenge for the development of the public relations field as well as for higher education institutions across the region.
Original languageEnglish
Article number102428
Number of pages9
JournalPublic Relations Review
Volume50
Issue number1
Early online date3 Feb 2024
DOIs
Publication statusPublished - 1 Mar 2024

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