Chinese products for Chinese people? Consumer ethnocentrism in China

Research output: Contribution to journal › Article › peer-review

23 Citations (Scopus)

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- Last Name(descending)

Qing Shan Ding
- Q.S.Dinghud.acuk
- Department of Logistics, Marketing, Hospitality and Analytics - Senior Lecturer in Marketing
- Huddersfield Business School
- Northern Productivity Hub - Member
- Behavioural Research Centre
Person: Academic