Chinese Travelers' Group Decision-Making

Hanqun Song, Ying Wang, Beverley A. Sparks

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


This study investigates Chinese travelers’ group decision-making. Small groups were recruited to participate in a simulated travel decision-making task where each group selected either an international destination or a domestic destination for the group vacation. This study examines travelers’ group decision-making from the content (i.e., topics) and the process (i.e., verbal and non-verbal interaction process) perspectives. Analysis of the content of group discussions reveals twelve key topics. Participants’ verbal behaviors are analyzed following Bales’ Interaction Process Analysis, and non-verbal behaviors are examined based on seven non-verbal displays. This study provides insights into understanding group travel decision-making among Chinese travelers.
Original languageEnglish
Pages (from-to)561-565
Number of pages5
JournalTourism Analysis
Issue number4
Publication statusPublished - 20 Dec 2018


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