Chinese Travelers' Group Decision-Making

Hanqun Song, Ying Wang, Beverley A. Sparks

Research output: Contribution to journalArticle

Abstract

This study investigates Chinese travelers’ group decision-making. Small groups were recruited to participate in a simulated travel decision-making task where each group selected either an international destination or a domestic destination for the group vacation. This study examines travelers’ group decision-making from the content (i.e., topics) and the process (i.e., verbal and non-verbal interaction process) perspectives. Analysis of the content of group discussions reveals twelve key topics. Participants’ verbal behaviors are analyzed following Bales’ Interaction Process Analysis, and non-verbal behaviors are examined based on seven non-verbal displays. This study provides insights into understanding group travel decision-making among Chinese travelers.
LanguageEnglish
Pages561-565
Number of pages5
JournalTourism Analysis
Volume23
Issue number4
DOIs
Publication statusPublished - 20 Dec 2018

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decision making
Travellers
Group decision making
Destination
Interaction
Decision making
travel
Vacation
Process analysis
Group discussion

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Song, Hanqun ; Wang, Ying ; Sparks, Beverley A. / Chinese Travelers' Group Decision-Making. In: Tourism Analysis. 2018 ; Vol. 23, No. 4. pp. 561-565.
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Chinese Travelers' Group Decision-Making. / Song, Hanqun; Wang, Ying; Sparks, Beverley A.

In: Tourism Analysis, Vol. 23, No. 4, 20.12.2018, p. 561-565.

Research output: Contribution to journalArticle

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