Chinese Travellers' Group Decision-Making Process

Hanqun Song, Beverley Sparks, Ying Wang

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


While the independent Chinese travel market continues to grow there has been very little attention given to how small groups of independent Chinese travellers make a travel decision. Using a travel oriented group decision-making exercise of selecting a destination this study examines the interaction process of group members. Bales (1950) interaction process analysis (IPA) was implemented to guide this study. Both verbal and non-verbal behaviours of group members in the group decision-making were analysed. Findings reveal that verbal message is mainly about task-related information, and non-verbal message is dominated by gesturing, smiling, and nodding
Original languageEnglish
Title of host publicationCAUTHE 2014: Tourism and Hospitality in the Contemporary World
Subtitle of host publicationTrends, Changes and Complexity
Publication statusPublished - 2014
Externally publishedYes
EventThe Council for Australasian Tourism and Hospitality Education: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity - The University of Queensland, Brisbane, Australia
Duration: 10 Feb 201413 Feb 2014 (Link to Conference Details)


ConferenceThe Council for Australasian Tourism and Hospitality Education
Abbreviated titleCAUTHE 2014
Internet address

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