Abstract
This article explores the sustainability initiatives undertaken in a non-certified market involving an indigenous Southern firm and smallholder coffee farmers in Uganda. In response to recent calls, we take a performative approach to sustainability and employ an agencing lens to ask the question: how are sustainable coffee farmers constituted in concrete situations, and what role do they play in co-constructing sustainability? The ethnographic study undertaken reveals the proactive and interactive participation of farmers in co-constructing sustainability. Also unveiled, are the continuous and iteratively emergent agencing processes involving firms, farmers, and market devices, which collectively create variably-agenced sustainable farmers who perform diverse versions of sustainability.
Original language | English |
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Pages (from-to) | 12-21 |
Number of pages | 10 |
Journal | Journal of Rural Studies |
Volume | 61 |
Early online date | 24 May 2018 |
DOIs | |
Publication status | Published - Jul 2018 |
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Profiles
-
Morven McEachern
- Department of Management - Professor of Sustainability
- Huddersfield Business School
- Centre for Sustainability, Responsibility, Governance and Ethics - Deputy Director
Person: Academic