This article explores the sustainability initiatives undertaken in a non-certified market involving an indigenous Southern firm and smallholder coffee farmers in Uganda. In response to recent calls, we take a performative approach to sustainability and employ an agencing lens to ask the question: how are sustainable coffee farmers constituted in concrete situations, and what role do they play in co-constructing sustainability? The ethnographic study undertaken reveals the proactive and interactive participation of farmers in co-constructing sustainability. Also unveiled, are the continuous and iteratively emergent agencing processes involving firms, farmers, and market devices, which collectively create variably-agenced sustainable farmers who perform diverse versions of sustainability.
- Department of Management - Professor of Sustainability
- Huddersfield Business School
- Centre for Sustainability, Responsibility, Governance and Ethics - Deputy Director
Onyas, W. I., McEachern, M., & Ryan, A. M. (2018). Co-constructing sustainability: Agencing sustainable coffee farmers in Uganda. Journal of Rural Studies, 61, 12-21. https://doi.org/10.1016/j.jrurstud.2018.05.006