Collaborative New Product Alliances: A Review of the Literature and Research Perspectives

Christiane Prange, Teck Yong Eng, Jun Li

Research output: Contribution to journalReview articlepeer-review

7 Citations (Scopus)

Abstract

Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process loops.

Original languageEnglish
Pages (from-to)351-371
Number of pages21
JournalStrategic Change
Volume24
Issue number4
DOIs
Publication statusPublished - 1 Jul 2015
Externally publishedYes

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