Abstract
Alliance and NPD evolve in a dynamic and interrelated manner so that the management of collaborative NPD alliances becomes the management of an evolving cycle of two interrelated process loops.
| Original language | English |
|---|---|
| Pages (from-to) | 351-371 |
| Number of pages | 21 |
| Journal | Strategic Change |
| Volume | 24 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 Jul 2015 |
| Externally published | Yes |
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