Communication Management

This entry examines how communication is organised and managed within organizations: its contribution and how it is structured. It does this from three perspectives: first it examines organisational context which sets the backcloth for all management activities. Second, at the enabling and transformative contribution of communication at four strategic levels: societal, corporate, stakeholder and functional. Finally it considers how communication departments may be structured. A conclusion is that a well-structured and managed
function operating at all strategic levels is an indicator of how seriously an organization takes the strategic communication specialism. It is also impacts on how effectively strategic communication can undertake its work and realise its potential for the organization.