Communication Management

Anne Gregory

Communication Management

Anne Gregory

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This entry examines how communication is organised and managed within organizations: its contribution and how it is structured. It does this from three perspectives: first it examines organisational context which sets the backcloth for all management activities. Second, at the enabling and transformative contribution of communication at four strategic levels: societal, corporate, stakeholder and functional. Finally it considers how communication departments may be structured. A conclusion is that a well-structured and managed
function operating at all strategic levels is an indicator of how seriously an organization takes the strategic communication specialism. It is also impacts on how effectively strategic communication can undertake its work and realise its potential for the organization.

Original language	English
Title of host publication	The International Encyclopedia of Strategic Communication
Editors	Robert L. Heath, Winni Johansen
Publisher	Wiley
Edition	1st
ISBN (Print)	9781119010715
Publication status	Published - 10 Aug 2018

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Name	ICAZ - Wiley Blackwell-ICA International Encyclopedias of Communication
Publisher	Wiley Blackwell

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COMMUNICATION MGM Anne Gregory
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abstract = "This entry examines how communication is organised and managed within organizations: its contribution and how it is structured. It does this from three perspectives: first it examines organisational context which sets the backcloth for all management activities. Second, at the enabling and transformative contribution of communication at four strategic levels: societal, corporate, stakeholder and functional. Finally it considers how communication departments may be structured. A conclusion is that a well-structured and managedfunction operating at all strategic levels is an indicator of how seriously an organization takes the strategic communication specialism. It is also impacts on how effectively strategic communication can undertake its work and realise its potential for the organization. ",

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AB - This entry examines how communication is organised and managed within organizations: its contribution and how it is structured. It does this from three perspectives: first it examines organisational context which sets the backcloth for all management activities. Second, at the enabling and transformative contribution of communication at four strategic levels: societal, corporate, stakeholder and functional. Finally it considers how communication departments may be structured. A conclusion is that a well-structured and managedfunction operating at all strategic levels is an indicator of how seriously an organization takes the strategic communication specialism. It is also impacts on how effectively strategic communication can undertake its work and realise its potential for the organization.

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KW - communication

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KW - Context

KW - Levels

KW - Structure

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A2 - Heath, Robert L.

A2 - Johansen, Winni

PB - Wiley

ER -

Communication Management

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