Abstract
This entry examines how communication is organised and managed within organizations: its contribution and how it is structured. It does this from three perspectives: first it examines organisational context which sets the backcloth for all management activities. Second, at the enabling and transformative contribution of communication at four strategic levels: societal, corporate, stakeholder and functional. Finally it considers how communication departments may be structured. A conclusion is that a well-structured and managed
function operating at all strategic levels is an indicator of how seriously an organization takes the strategic communication specialism. It is also impacts on how effectively strategic communication can undertake its work and realise its potential for the organization.
function operating at all strategic levels is an indicator of how seriously an organization takes the strategic communication specialism. It is also impacts on how effectively strategic communication can undertake its work and realise its potential for the organization.
| Original language | English |
|---|---|
| Title of host publication | The International Encyclopedia of Strategic Communication |
| Editors | Robert L. Heath, Winni Johansen |
| Publisher | Wiley |
| Edition | 1st |
| ISBN (Print) | 9781119010715 |
| Publication status | Published - 10 Aug 2018 |
Publication series
| Name | ICAZ - Wiley Blackwell-ICA International Encyclopedias of Communication |
|---|---|
| Publisher | Wiley Blackwell |
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Cite this
Gregory, A. (2018). Communication Management. In R. L. Heath, & W. Johansen (Eds.), The International Encyclopedia of Strategic Communication (1st ed.). (ICAZ - Wiley Blackwell-ICA International Encyclopedias of Communication). Wiley.