Abstract
function operating at all strategic levels is an indicator of how seriously an organization takes the strategic communication specialism. It is also impacts on how effectively strategic communication can undertake its work and realise its potential for the organization.
| Original language | English |
|---|---|
| Title of host publication | The International Encyclopedia of Strategic Communication |
| Editors | Robert L. Heath, Winni Johansen |
| Publisher | Wiley |
| Edition | 1st |
| ISBN (Print) | 9781119010715 |
| Publication status | Published - 10 Aug 2018 |
Publication series
| Name | ICAZ - Wiley Blackwell-ICA International Encyclopedias of Communication |
|---|---|
| Publisher | Wiley Blackwell |
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Communication Management. / Gregory, Anne.
The International Encyclopedia of Strategic Communication. ed. / Robert L. Heath; Winni Johansen. 1st. ed. Wiley, 2018. (ICAZ - Wiley Blackwell-ICA International Encyclopedias of Communication).Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Communication Management
AU - Gregory, Anne
PY - 2018/8/10
Y1 - 2018/8/10
N2 - This entry examines how communication is organised and managed within organizations: its contribution and how it is structured. It does this from three perspectives: first it examines organisational context which sets the backcloth for all management activities. Second, at the enabling and transformative contribution of communication at four strategic levels: societal, corporate, stakeholder and functional. Finally it considers how communication departments may be structured. A conclusion is that a well-structured and managedfunction operating at all strategic levels is an indicator of how seriously an organization takes the strategic communication specialism. It is also impacts on how effectively strategic communication can undertake its work and realise its potential for the organization.
AB - This entry examines how communication is organised and managed within organizations: its contribution and how it is structured. It does this from three perspectives: first it examines organisational context which sets the backcloth for all management activities. Second, at the enabling and transformative contribution of communication at four strategic levels: societal, corporate, stakeholder and functional. Finally it considers how communication departments may be structured. A conclusion is that a well-structured and managedfunction operating at all strategic levels is an indicator of how seriously an organization takes the strategic communication specialism. It is also impacts on how effectively strategic communication can undertake its work and realise its potential for the organization.
KW - public relations
KW - strategic
KW - communication
KW - Communication Management
KW - Context
KW - Levels
KW - Structure
UR - https://www.wiley.com/en-us/Encyclopedia+of+Strategic+Communication%2C+3+Volume+Set-p-9781119010715
M3 - Chapter
SN - 9781119010715
T3 - ICAZ - Wiley Blackwell-ICA International Encyclopedias of Communication
BT - The International Encyclopedia of Strategic Communication
A2 - Heath, Robert L.
A2 - Johansen, Winni
PB - Wiley
ER -