Abstract
There is now a considerable body of knowledge conceptualizing the roles that public relations practitioners enact. A key element in the enactment of those roles is the competencies, or behaviors of those who occupy them, however there are no systematic studies of these competencies. Occupational psychologists who conducted in-depth interviews with 17 'top' communicators in the UK, discovered 10 core competencies or behaviors specific to the senior communication practitioner role in publicly quoted companies, and 10 core competencies for those working in the public sector. These competencies are elucidated and compared and the implications discussed. Avenues for further research are also identified.
| Original language | English |
|---|---|
| Pages (from-to) | 215-223 |
| Number of pages | 9 |
| Journal | Public Relations Review |
| Volume | 34 |
| Issue number | 3 |
| Early online date | 17 Jun 2008 |
| DOIs | |
| Publication status | Published - Sep 2008 |
| Externally published | Yes |
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Competencies of senior communication practitioners in the UK : An initial study. / Gregory, Anne.
In: Public Relations Review, Vol. 34, No. 3, 09.2008, p. 215-223.Research output: Contribution to journal › Article
TY - JOUR
T1 - Competencies of senior communication practitioners in the UK
T2 - An initial study
AU - Gregory, Anne
PY - 2008/9
Y1 - 2008/9
N2 - There is now a considerable body of knowledge conceptualizing the roles that public relations practitioners enact. A key element in the enactment of those roles is the competencies, or behaviors of those who occupy them, however there are no systematic studies of these competencies. Occupational psychologists who conducted in-depth interviews with 17 'top' communicators in the UK, discovered 10 core competencies or behaviors specific to the senior communication practitioner role in publicly quoted companies, and 10 core competencies for those working in the public sector. These competencies are elucidated and compared and the implications discussed. Avenues for further research are also identified.
AB - There is now a considerable body of knowledge conceptualizing the roles that public relations practitioners enact. A key element in the enactment of those roles is the competencies, or behaviors of those who occupy them, however there are no systematic studies of these competencies. Occupational psychologists who conducted in-depth interviews with 17 'top' communicators in the UK, discovered 10 core competencies or behaviors specific to the senior communication practitioner role in publicly quoted companies, and 10 core competencies for those working in the public sector. These competencies are elucidated and compared and the implications discussed. Avenues for further research are also identified.
KW - Behaviors
KW - Competencies
KW - Private sector
KW - Public sector
KW - Roles
UR - http://www.scopus.com/inward/record.url?scp=48149097041&partnerID=8YFLogxK
U2 - 10.1016/j.pubrev.2008.04.005
DO - 10.1016/j.pubrev.2008.04.005
M3 - Article
VL - 34
SP - 215
EP - 223
JO - Public Relations Review
JF - Public Relations Review
SN - 0363-8111
IS - 3
ER -