The paper is concerned with two elements related to the construction of identity of public relations: the object of a disciplinary study and the social applications that presume its professional exercise. The approach on the first one offers a diversity that clearly shows the lack of consensus. The social applications, in turn, have been historically made obvious in predominant literature, whereby it is possible to trace some precedents solely among German authors. However, the attention of the global associations for this element seems to be in ascension and may impact with a greater public legitimacy of the discipline.
|Number of pages||14|
|Journal||Organicom, Revista Brasileira de Comunicação Organizacional e Relações Públicas|
|Publication status||Published - 24 Dec 2014|