Connections Between Mass Customisation Practices in Housing and Lean Production

Cynthia S. Hentschke; Luciana G. Amorim; Carlos T. Formoso; Patricia Tzortzopoulos; Marcia E. S.  Echeveste

doi:10.24928/2019/0267

Connections Between Mass Customisation Practices in Housing and Lean Production

Cynthia S. Hentschke, Luciana G. Amorim, Carlos T. Formoso, Patricia Tzortzopoulos, Marcia E. S. Echeveste

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

The understanding of customers’ needs and preferences in housing is complex. In order to respond to this, housing companies should be able to offer a higher product variety while ensuring cost effectiveness. Mass customisation (MC) has been suggested as an effective strategy for balancing the fulfilment of clients’ needs and at the same time keep costs and delivery time within acceptable limits. Several MC practices have been associated to Lean Production (LP), such as reducing lead time, increasing value by systematically capturing customer requirements, and increasing output flexibility. The aim of this paper is to identify a set of MC practices in housebuilding, discuss their underlying concepts and principles, exploring their connections to LP. The identification of common concepts and principles between LP and MC can support the definition of the MC strategy for housing companies and also the adaptation of best practices to different organisational contexts. Results are based on a literature review and a case study developed with a Brazilian house-building company. The main contribution is better understanding trade-offs between productivity and flexibility with the aim of improving value generation in housing projects.

Original language	English
Title of host publication	Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC)
Editors	C. Pasquire, F. R. Hamzeh
Publisher	The International Group for Lean Construction
Pages	1369-1380
Number of pages	12
ISBN (Print)	9781510899278
DOIs	https://doi.org/10.24928/2019/0267
Publication status	Published - 5 Jul 2019
Event	27th Annual Conference of the International Group for Lean Construction - Dublin, Ireland Duration: 3 Jul 2019 → 5 Jul 2019 Conference number: 27 http://iglc2019.com/ http://iglc2019.com/overview/

Publication series

Name	Proceedings of the Annual Conference of the International Group for Lean Construction
Publisher	International Group for Lean Construction (IGLC)
ISSN (Print)	2309-0979

Conference

Conference	27th Annual Conference of the International Group for Lean Construction
Abbreviated title	IGLC2019
Country/Territory	Ireland
City	Dublin
Period	3/07/19 → 5/07/19
Internet address	http://iglc2019.com/ http://iglc2019.com/overview/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.24928/2019/0267Licence: Unspecified

Cite this

Hentschke, C. S., Amorim, L. G., Formoso, C. T., Tzortzopoulos, P., & Echeveste, M. E. S. (2019). Connections Between Mass Customisation Practices in Housing and Lean Production. In C. Pasquire, & F. R. Hamzeh (Eds.), Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC) (pp. 1369-1380). (Proceedings of the Annual Conference of the International Group for Lean Construction). The International Group for Lean Construction. https://doi.org/10.24928/2019/0267

Hentschke, Cynthia S. ; Amorim, Luciana G. ; Formoso, Carlos T. et al. / Connections Between Mass Customisation Practices in Housing and Lean Production. Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC). editor / C. Pasquire ; F. R. Hamzeh. The International Group for Lean Construction, 2019. pp. 1369-1380 (Proceedings of the Annual Conference of the International Group for Lean Construction).

@inproceedings{5f4ffd62c2ec4e29ae2430dc9a10778b,

title = "Connections Between Mass Customisation Practices in Housing and Lean Production",

abstract = "The understanding of customers{\textquoteright} needs and preferences in housing is complex. In order to respond to this, housing companies should be able to offer a higher product variety while ensuring cost effectiveness. Mass customisation (MC) has been suggested as an effective strategy for balancing the fulfilment of clients{\textquoteright} needs and at the same time keep costs and delivery time within acceptable limits. Several MC practices have been associated to Lean Production (LP), such as reducing lead time, increasing value by systematically capturing customer requirements, and increasing output flexibility. The aim of this paper is to identify a set of MC practices in housebuilding, discuss their underlying concepts and principles, exploring their connections to LP. The identification of common concepts and principles between LP and MC can support the definition of the MC strategy for housing companies and also the adaptation of best practices to different organisational contexts. Results are based on a literature review and a case study developed with a Brazilian house-building company. The main contribution is better understanding trade-offs between productivity and flexibility with the aim of improving value generation in housing projects.",

keywords = "Lean Construction, Mass Construction, Housing",

author = "Hentschke, {Cynthia S.} and Amorim, {Luciana G.} and Formoso, {Carlos T.} and Patricia Tzortzopoulos and Echeveste, {Marcia E. S.}",

year = "2019",

month = jul,

day = "5",

doi = "10.24928/2019/0267",

language = "English",

isbn = "9781510899278",

series = "Proceedings of the Annual Conference of the International Group for Lean Construction",

publisher = "The International Group for Lean Construction",

pages = "1369--1380",

editor = "C. Pasquire and Hamzeh, {F. R.}",

booktitle = "Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC)",

address = "United Kingdom",

note = "27th Annual Conference of the International Group for Lean Construction, IGLC2019 ; Conference date: 03-07-2019 Through 05-07-2019",

url = "http://iglc2019.com/, http://iglc2019.com/overview/",

}

Hentschke, CS, Amorim, LG, Formoso, CT, Tzortzopoulos, P & Echeveste, MES 2019, Connections Between Mass Customisation Practices in Housing and Lean Production. in C Pasquire & FR Hamzeh (eds), Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC). Proceedings of the Annual Conference of the International Group for Lean Construction, The International Group for Lean Construction, pp. 1369-1380, 27th Annual Conference of the International Group for Lean Construction, Dublin, Ireland, 3/07/19. https://doi.org/10.24928/2019/0267

Connections Between Mass Customisation Practices in Housing and Lean Production. / Hentschke, Cynthia S.; Amorim, Luciana G.; Formoso, Carlos T. et al.

Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC). ed. / C. Pasquire; F. R. Hamzeh. The International Group for Lean Construction, 2019. p. 1369-1380 (Proceedings of the Annual Conference of the International Group for Lean Construction).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Connections Between Mass Customisation Practices in Housing and Lean Production

AU - Hentschke, Cynthia S.

AU - Amorim, Luciana G.

AU - Formoso, Carlos T.

AU - Tzortzopoulos, Patricia

AU - Echeveste, Marcia E. S.

N1 - Conference code: 27

PY - 2019/7/5

Y1 - 2019/7/5

N2 - The understanding of customers’ needs and preferences in housing is complex. In order to respond to this, housing companies should be able to offer a higher product variety while ensuring cost effectiveness. Mass customisation (MC) has been suggested as an effective strategy for balancing the fulfilment of clients’ needs and at the same time keep costs and delivery time within acceptable limits. Several MC practices have been associated to Lean Production (LP), such as reducing lead time, increasing value by systematically capturing customer requirements, and increasing output flexibility. The aim of this paper is to identify a set of MC practices in housebuilding, discuss their underlying concepts and principles, exploring their connections to LP. The identification of common concepts and principles between LP and MC can support the definition of the MC strategy for housing companies and also the adaptation of best practices to different organisational contexts. Results are based on a literature review and a case study developed with a Brazilian house-building company. The main contribution is better understanding trade-offs between productivity and flexibility with the aim of improving value generation in housing projects.

AB - The understanding of customers’ needs and preferences in housing is complex. In order to respond to this, housing companies should be able to offer a higher product variety while ensuring cost effectiveness. Mass customisation (MC) has been suggested as an effective strategy for balancing the fulfilment of clients’ needs and at the same time keep costs and delivery time within acceptable limits. Several MC practices have been associated to Lean Production (LP), such as reducing lead time, increasing value by systematically capturing customer requirements, and increasing output flexibility. The aim of this paper is to identify a set of MC practices in housebuilding, discuss their underlying concepts and principles, exploring their connections to LP. The identification of common concepts and principles between LP and MC can support the definition of the MC strategy for housing companies and also the adaptation of best practices to different organisational contexts. Results are based on a literature review and a case study developed with a Brazilian house-building company. The main contribution is better understanding trade-offs between productivity and flexibility with the aim of improving value generation in housing projects.

KW - Lean Construction

KW - Mass Construction

KW - Housing

UR - http://iglc2019.com/conference/

U2 - 10.24928/2019/0267

DO - 10.24928/2019/0267

M3 - Conference contribution

SN - 9781510899278

T3 - Proceedings of the Annual Conference of the International Group for Lean Construction

SP - 1369

EP - 1380

BT - Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC)

A2 - Pasquire, C.

A2 - Hamzeh, F. R.

PB - The International Group for Lean Construction

T2 - 27th Annual Conference of the International Group for Lean Construction

Y2 - 3 July 2019 through 5 July 2019

ER -

Hentschke CS, Amorim LG, Formoso CT, Tzortzopoulos P, Echeveste MES. Connections Between Mass Customisation Practices in Housing and Lean Production. In Pasquire C, Hamzeh FR, editors, Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC). The International Group for Lean Construction. 2019. p. 1369-1380. (Proceedings of the Annual Conference of the International Group for Lean Construction). Epub 2019 Jul 5. doi: 10.24928/2019/0267

Connections Between Mass Customisation Practices in Housing and Lean Production

Abstract

Publication series

Conference

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this