Connections Between Mass Customisation Practices in Housing and Lean Production

Cynthia S. Hentschke, Luciana G. Amorim, Carlos T. Formoso, Patricia Tzortzopoulos, Marcia E. S. Echeveste

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The understanding of customers’ needs and preferences in housing is complex. In order to respond to this, housing companies should be able to offer a higher product variety while ensuring cost effectiveness. Mass customisation (MC) has been suggested as an effective strategy for balancing the fulfilment of clients’ needs and at the same time keep costs and delivery time within acceptable limits. Several MC practices have been associated to Lean Production (LP), such as reducing lead time, increasing value by systematically capturing customer requirements, and increasing output flexibility. The aim of this paper is to identify a set of MC practices in housebuilding, discuss their underlying concepts and principles, exploring their connections to LP. The identification of common concepts and principles between LP and MC can support the definition of the MC strategy for housing companies and also the adaptation of best practices to different organisational contexts. Results are based on a literature review and a case study developed with a Brazilian house-building company. The main contribution is better understanding trade-offs between productivity and flexibility with the aim of improving value generation in housing projects.
Original languageEnglish
Title of host publicationProceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC)
Pages1369-1380
Number of pages12
DOIs
Publication statusE-pub ahead of print - 2019
Event27th Annual Conference of the International Group for Lean Construction (IGLC) - Dublin, Ireland -2019 - Dublin, Ireland
Duration: 3 Jul 20195 Jul 2019
Conference number: 27
http://iglc.net/Papers/Details/1703

Conference

Conference27th Annual Conference of the International Group for Lean Construction (IGLC) - Dublin, Ireland -2019
Abbreviated titleIGLC
CountryIreland
CityDublin
Period3/07/195/07/19
Internet address

Fingerprint

Mass customization
Lean production
Customer requirements
Best practice
Product variety
Time costs
Delivery time
Trade-offs
Customer needs
Lead time
Organizational context
Cost-effectiveness
Productivity
Literature review

Cite this

Hentschke, C. S., Amorim, L. G., Formoso, C. T., Tzortzopoulos, P., & Echeveste, M. E. S. (2019). Connections Between Mass Customisation Practices in Housing and Lean Production. In Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC) (pp. 1369-1380) https://doi.org/10.24928/2019/0267
Hentschke, Cynthia S. ; Amorim, Luciana G. ; Formoso, Carlos T. ; Tzortzopoulos, Patricia ; Echeveste, Marcia E. S. . / Connections Between Mass Customisation Practices in Housing and Lean Production. Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC). 2019. pp. 1369-1380
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Hentschke, CS, Amorim, LG, Formoso, CT, Tzortzopoulos, P & Echeveste, MES 2019, Connections Between Mass Customisation Practices in Housing and Lean Production. in Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC). pp. 1369-1380, 27th Annual Conference of the International Group for Lean Construction (IGLC) - Dublin, Ireland -2019, Dublin, Ireland, 3/07/19. https://doi.org/10.24928/2019/0267

Connections Between Mass Customisation Practices in Housing and Lean Production. / Hentschke, Cynthia S.; Amorim, Luciana G.; Formoso, Carlos T.; Tzortzopoulos, Patricia; Echeveste, Marcia E. S. .

Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC). 2019. p. 1369-1380.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Hentschke CS, Amorim LG, Formoso CT, Tzortzopoulos P, Echeveste MES. Connections Between Mass Customisation Practices in Housing and Lean Production. In Proceedings of 27th Annual Conference of the International Group for Lean Construction (IGLC). 2019. p. 1369-1380 https://doi.org/10.24928/2019/0267