| Original language | English |
|---|---|
| Pages (from-to) | 1061-1069 |
| Number of pages | 9 |
| Journal | Journal of Marketing Management |
| Volume | 41 |
| Issue number | 11-12 |
| Early online date | 10 Sept 2025 |
| DOIs | |
| Publication status | Published - 10 Sept 2025 |
Consumer resilience in an era of disruptions
A. R.Shaheen Hosany, Girish Prayag, Shona Bettany
Research output: Contribution to journal › Editorial › peer-review