Consumers’ Attitude To The Air Passenger Duty In The UK – An Exploratory Study

Ema Tsvetanova, Neelu Seetaram

Research output: Contribution to journal › Article

Abstract

This paper explores British consumers’ knowledge, awareness, attitude and reaction to changes in the air passenger duty imposed on outbound air travel from the UK. Survey data were collected using an online survey. The key findings of this paper are that firstly, consumers are not aware of the amount of taxes they pay on air tickets and therefore, this may be limiting the ability for the taxes to influence behaviour. Secondly, increases in this tax will not discourage consumers to travel abroad but rather affect consumers’ intention to finance such an increase by either reducing their consumption on tourism related products at the destination or by reducing their consumption of other products in the UK. Thirdly, there is an asymmetry in the response of consumers’ reaction to increases in taxes as compared to reduction in taxes. These findings can form the basis for an in-depth study on consumer behaviour in the UK travel industry.
KEYWORDS
Original languageEnglish
Article number3
Pages (from-to)78-93
Number of pages16
JournalJournal of Air Transport Studies.
Volume9
Issue number2
Publication statusPublished - 1 May 2019

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Exploratory study
Tax
Air
Consumer attitudes
Survey data
Finance
Consumer knowledge
Consumer behaviour
Tourism
Asymmetry
Travel industry
Online survey
Destination

Cite this

Tsvetanova, Ema ; Seetaram, Neelu. / Consumers’ Attitude To The Air Passenger Duty In The UK – An Exploratory Study. In: Journal of Air Transport Studies. 2019 ; Vol. 9, No. 2. pp. 78-93.
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Tsvetanova, E & Seetaram, N 2019, 'Consumers’ Attitude To The Air Passenger Duty In The UK – An Exploratory Study', Journal of Air Transport Studies., vol. 9, no. 2, 3, pp. 78-93.

Consumers’ Attitude To The Air Passenger Duty In The UK – An Exploratory Study. / Tsvetanova, Ema ; Seetaram, Neelu.

In: Journal of Air Transport Studies., Vol. 9, No. 2, 3, 01.05.2019, p. 78-93.

Research output: Contribution to journal › Article

TY - JOUR

T1 - Consumers’ Attitude To The Air Passenger Duty In The UK – An Exploratory Study

AU - Tsvetanova, Ema

AU - Seetaram, Neelu

PY - 2019/5/1

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N2 - This paper explores British consumers’ knowledge, awareness, attitude and reaction to changes in the air passenger duty imposed on outbound air travel from the UK. Survey data were collected using an online survey. The key findings of this paper are that firstly, consumers are not aware of the amount of taxes they pay on air tickets and therefore, this may be limiting the ability for the taxes to influence behaviour. Secondly, increases in this tax will not discourage consumers to travel abroad but rather affect consumers’ intention to finance such an increase by either reducing their consumption on tourism related products at the destination or by reducing their consumption of other products in the UK. Thirdly, there is an asymmetry in the response of consumers’ reaction to increases in taxes as compared to reduction in taxes. These findings can form the basis for an in-depth study on consumer behaviour in the UK travel industry.KEYWORDS

AB - This paper explores British consumers’ knowledge, awareness, attitude and reaction to changes in the air passenger duty imposed on outbound air travel from the UK. Survey data were collected using an online survey. The key findings of this paper are that firstly, consumers are not aware of the amount of taxes they pay on air tickets and therefore, this may be limiting the ability for the taxes to influence behaviour. Secondly, increases in this tax will not discourage consumers to travel abroad but rather affect consumers’ intention to finance such an increase by either reducing their consumption on tourism related products at the destination or by reducing their consumption of other products in the UK. Thirdly, there is an asymmetry in the response of consumers’ reaction to increases in taxes as compared to reduction in taxes. These findings can form the basis for an in-depth study on consumer behaviour in the UK travel industry.KEYWORDS

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KW - UK Tourism

KW - Tourism Taxes

KW - APD

KW - UK Outbound Tourism

KW - Consumer Behaviour

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Tsvetanova E, Seetaram N. Consumers’ Attitude To The Air Passenger Duty In The UK – An Exploratory Study. Journal of Air Transport Studies. 2019 May 1;9(2):78-93. 3.

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