Consumption of salt rich products: impact of the UK reduced salt campaign

Abhijit Sharma, Salvatore di Falco, Iain Fraser

Research output: Contribution to journalArticle

Abstract

This paper uses a leading UK supermarket’s loyalty card database to assess the effectiveness and impact of the 2004 UK reduced salt campaign. We present an econometric analysis of purchase data to assess the effectiveness of the Food Standard Agency’s (FSA) ‘reduced salt campaign’. We adopt a general approach to determining structural breaks in the time series of purchase data, using unit root tests whereby structural breaks are endogenously determined from the data. We find only limited evidence supporting the effectiveness of the FSA’s reduced salt campaign. Our results support existing findings in the literature that have used alternative methodologies to examine the impact of information campaigns on consumer choice of products with high salt content.

Original languageEnglish
Pages (from-to)341-357
Number of pages17
JournalInternational Journal of Health Economics and Management
Volume19
Issue number3-4
Early online date14 Dec 2018
DOIs
Publication statusPublished - 1 Dec 2019
Externally publishedYes

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