Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends

Emilia Vann Yaroson, Katherine Baxter, Arnt Kwayt Ni

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter explores the role of corporate branding in the logistics industry. It particularly explores related concepts, history, and trends. Here, the core characteristics of corporate branding are examined, such as ethereality, intricacies, and culture. Corporate social responsibility and digitalisation were also highlighted as current trends. Future trends include emotions such as the minimalist approach and integration of equality, diversity, and inclusion in corporate branding strategies.
Original languageEnglish
Title of host publicationCorporate Branding in Logistics and Transportation
Subtitle of host publicationRecent Developments and Emerging Issues
EditorsNor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, Suraksha Gupta
Number of pages19
ISBN (Electronic)9781003356882, 9781003857822
ISBN (Print)9781032412214, 9781032412238, 9781003857846
Publication statusPublished - 5 Mar 2024

Publication series

NameRoutledge Studies in Marketing

Cite this