Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends

Emilia Vann Yaroson; Katherine Baxter; Arnt Kwayt Ni

doi:10.4324/9781003356882-3

Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends

Emilia Vann Yaroson, Katherine Baxter, Arnt Kwayt Ni

Liverpool Hope University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter explores the role of corporate branding in the logistics industry. It particularly explores related concepts, history, and trends. Here, the core characteristics of corporate branding are examined, such as ethereality, intricacies, and culture. Corporate social responsibility and digitalisation were also highlighted as current trends. Future trends include emotions such as the minimalist approach and integration of equality, diversity, and inclusion in corporate branding strategies.

Original language	English
Title of host publication	Corporate Branding in Logistics and Transportation
Subtitle of host publication	Recent Developments and Emerging Issues
Editors	Nor Aida Abdul Rahman, T.C. Melewar, Pantea Foroudi, Suraksha Gupta
Publisher	Routledge
Chapter	1
Pages	7-25
Number of pages	19
Edition	1st
ISBN (Electronic)	9781003356882, 9781003857822
ISBN (Print)	9781032412214, 9781032412238, 9781003857846
DOIs	https://doi.org/10.4324/9781003356882-3
Publication status	Published - 5 Mar 2024

Publication series

Name	Routledge Studies in Marketing
Publisher	Routledge

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Access to Document

10.4324/9781003356882-3Licence: Unspecified

Cite this

Vann Yaroson, E., Baxter, K., & Ni, A. K. (2024). Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends. In N. A. Abdul Rahman, T. C. Melewar, P. Foroudi, & S. Gupta (Eds.), Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues (1st ed., pp. 7-25). (Routledge Studies in Marketing). Routledge. https://doi.org/10.4324/9781003356882-3

Vann Yaroson, Emilia ; Baxter, Katherine ; Ni, Arnt Kwayt. / Corporate Branding in Logistics and Transport Sector : The Concept, History, Current and Future Trends. Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. editor / Nor Aida Abdul Rahman ; T.C. Melewar ; Pantea Foroudi ; Suraksha Gupta. 1st. ed. Routledge, 2024. pp. 7-25 (Routledge Studies in Marketing).

@inbook{6c8e16c38c8c4e71a9713982a7113710,

title = "Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends",

abstract = "This chapter explores the role of corporate branding in the logistics industry. It particularly explores related concepts, history, and trends. Here, the core characteristics of corporate branding are examined, such as ethereality, intricacies, and culture. Corporate social responsibility and digitalisation were also highlighted as current trends. Future trends include emotions such as the minimalist approach and integration of equality, diversity, and inclusion in corporate branding strategies.",

keywords = "Corporate branding, Logistics and Transport Sector, Corporate social responsibility",

author = "\{Vann Yaroson\}, Emilia and Katherine Baxter and Ni, \{Arnt Kwayt\}",

year = "2024",

month = mar,

day = "5",

doi = "10.4324/9781003356882-3",

language = "English",

isbn = "9781032412214",

series = "Routledge Studies in Marketing",

publisher = "Routledge",

pages = "7--25",

editor = "\{Abdul Rahman\}, \{Nor Aida \} and Melewar, \{T.C. \} and Foroudi, \{Pantea \} and Gupta, \{Suraksha \}",

booktitle = "Corporate Branding in Logistics and Transportation",

address = "United Kingdom",

edition = "1st",

}

Vann Yaroson, E, Baxter, K & Ni, AK 2024, Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends. in NA Abdul Rahman, TC Melewar, P Foroudi & S Gupta (eds), Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. 1st edn, Routledge Studies in Marketing, Routledge, pp. 7-25. https://doi.org/10.4324/9781003356882-3

Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends. / Vann Yaroson, Emilia; Baxter, Katherine; Ni, Arnt Kwayt.
Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. ed. / Nor Aida Abdul Rahman; T.C. Melewar; Pantea Foroudi; Suraksha Gupta. 1st. ed. Routledge, 2024. p. 7-25 (Routledge Studies in Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Corporate Branding in Logistics and Transport Sector

T2 - The Concept, History, Current and Future Trends

AU - Vann Yaroson, Emilia

AU - Baxter, Katherine

AU - Ni, Arnt Kwayt

PY - 2024/3/5

Y1 - 2024/3/5

N2 - This chapter explores the role of corporate branding in the logistics industry. It particularly explores related concepts, history, and trends. Here, the core characteristics of corporate branding are examined, such as ethereality, intricacies, and culture. Corporate social responsibility and digitalisation were also highlighted as current trends. Future trends include emotions such as the minimalist approach and integration of equality, diversity, and inclusion in corporate branding strategies.

AB - This chapter explores the role of corporate branding in the logistics industry. It particularly explores related concepts, history, and trends. Here, the core characteristics of corporate branding are examined, such as ethereality, intricacies, and culture. Corporate social responsibility and digitalisation were also highlighted as current trends. Future trends include emotions such as the minimalist approach and integration of equality, diversity, and inclusion in corporate branding strategies.

KW - Corporate branding

KW - Logistics and Transport Sector

KW - Corporate social responsibility

UR - https://www.routledge.com/Corporate-Branding-in-Logistics-and-Transportation-Recent-Developments/Abdul-Rahman-Melewar-Foroudi-Gupta/p/book/9781032412214

UR - https://www.scopus.com/pages/publications/85185354378

U2 - 10.4324/9781003356882-3

DO - 10.4324/9781003356882-3

M3 - Chapter

SN - 9781032412214

SN - 9781032412238

SN - 9781003857846

T3 - Routledge Studies in Marketing

SP - 7

EP - 25

BT - Corporate Branding in Logistics and Transportation

A2 - Abdul Rahman, Nor Aida

A2 - Melewar, T.C.

A2 - Foroudi, Pantea

A2 - Gupta, Suraksha

PB - Routledge

ER -

Vann Yaroson E, Baxter K, Ni AK. Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends. In Abdul Rahman NA, Melewar TC, Foroudi P, Gupta S, editors, Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues. 1st ed. Routledge. 2024. p. 7-25. (Routledge Studies in Marketing). Epub 2024 Mar 5. doi: 10.4324/9781003356882-3

Corporate Branding in Logistics and Transport Sector: The Concept, History, Current and Future Trends

Abstract

Publication series

UN SDGs

Access to Document

Other files and links

Fingerprint

Cite this