Corporate Reputation and Competitiveness

Gary Davies, Rosa Chun, Rui Vinhas da Silva, Stuart Roper

Research output: Book/ReportBook

8 Citations (Scopus)

Abstract

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Original languageEnglish
Place of PublicationLondon
PublisherTaylor and Francis Ltd.
Number of pages288
Edition1st
ISBN (Electronic)9780203218112
ISBN (Print)041528743X, 9780415287432, 9781138861169
DOIs
Publication statusPublished - 3 Oct 2002
Externally publishedYes

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Cite this

Davies, G., Chun, R., da Silva, R. V., & Roper, S. (2002). Corporate Reputation and Competitiveness. (1st ed.) London: Taylor and Francis Ltd. https://doi.org/10.4324/9780203218112