Corporate Reputation and the Discipline of Communication Management

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Citations (Scopus)

Abstract

This chapter looks at the management process of organizing and managing communication within organizations. It looks at this from three perspectives. First, it examines the organizational context that sets the backcloth for organizing and managing communication. Second, it looks at the contribution of communication at four strategic levels: societal, organizational, program, and individual. Finally, it looks at the structural options for communication departments. The chapter argues that a well-structured and managed communication function in itself is an indicator of how seriously an organization takes the specialism that has formal responsibility for managing relationships and corporate reputation. It also argues that the way communication is organized and managed has an impact on how effectively communication can undertake its work: this too can make a significant contribution to the reputation of the organization as a whole.

LanguageEnglish
Title of host publicationThe Handbook of Communication and Corporate Reputation
EditorsCraig E. Carroll
PublisherWiley-Blackwell Publishing Ltd.
Chapter9
Pages81-93
Number of pages13
ISBN (Print)9780470670989, 9781119061236
DOIs
Publication statusPublished - 4 Apr 2013
Externally publishedYes

Fingerprint

reputation
communication
management
organization
process management
responsibility

Cite this

Gregory, A. (2013). Corporate Reputation and the Discipline of Communication Management. In C. E. Carroll (Ed.), The Handbook of Communication and Corporate Reputation (pp. 81-93). Wiley-Blackwell Publishing Ltd.. https://doi.org/10.1002/9781118335529.ch9
Gregory, Anne. / Corporate Reputation and the Discipline of Communication Management. The Handbook of Communication and Corporate Reputation. editor / Craig E. Carroll. Wiley-Blackwell Publishing Ltd., 2013. pp. 81-93
@inbook{c80d43dd05bf4bc38ee95a2f74b2aee7,
title = "Corporate Reputation and the Discipline of Communication Management",
abstract = "This chapter looks at the management process of organizing and managing communication within organizations. It looks at this from three perspectives. First, it examines the organizational context that sets the backcloth for organizing and managing communication. Second, it looks at the contribution of communication at four strategic levels: societal, organizational, program, and individual. Finally, it looks at the structural options for communication departments. The chapter argues that a well-structured and managed communication function in itself is an indicator of how seriously an organization takes the specialism that has formal responsibility for managing relationships and corporate reputation. It also argues that the way communication is organized and managed has an impact on how effectively communication can undertake its work: this too can make a significant contribution to the reputation of the organization as a whole.",
keywords = "Communication function, Communication management, Corporate reputation",
author = "Anne Gregory",
year = "2013",
month = "4",
day = "4",
doi = "10.1002/9781118335529.ch9",
language = "English",
isbn = "9780470670989",
pages = "81--93",
editor = "Carroll, {Craig E.}",
booktitle = "The Handbook of Communication and Corporate Reputation",
publisher = "Wiley-Blackwell Publishing Ltd.",

}

Gregory, A 2013, Corporate Reputation and the Discipline of Communication Management. in CE Carroll (ed.), The Handbook of Communication and Corporate Reputation. Wiley-Blackwell Publishing Ltd., pp. 81-93. https://doi.org/10.1002/9781118335529.ch9

Corporate Reputation and the Discipline of Communication Management. / Gregory, Anne.

The Handbook of Communication and Corporate Reputation. ed. / Craig E. Carroll. Wiley-Blackwell Publishing Ltd., 2013. p. 81-93.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Corporate Reputation and the Discipline of Communication Management

AU - Gregory, Anne

PY - 2013/4/4

Y1 - 2013/4/4

N2 - This chapter looks at the management process of organizing and managing communication within organizations. It looks at this from three perspectives. First, it examines the organizational context that sets the backcloth for organizing and managing communication. Second, it looks at the contribution of communication at four strategic levels: societal, organizational, program, and individual. Finally, it looks at the structural options for communication departments. The chapter argues that a well-structured and managed communication function in itself is an indicator of how seriously an organization takes the specialism that has formal responsibility for managing relationships and corporate reputation. It also argues that the way communication is organized and managed has an impact on how effectively communication can undertake its work: this too can make a significant contribution to the reputation of the organization as a whole.

AB - This chapter looks at the management process of organizing and managing communication within organizations. It looks at this from three perspectives. First, it examines the organizational context that sets the backcloth for organizing and managing communication. Second, it looks at the contribution of communication at four strategic levels: societal, organizational, program, and individual. Finally, it looks at the structural options for communication departments. The chapter argues that a well-structured and managed communication function in itself is an indicator of how seriously an organization takes the specialism that has formal responsibility for managing relationships and corporate reputation. It also argues that the way communication is organized and managed has an impact on how effectively communication can undertake its work: this too can make a significant contribution to the reputation of the organization as a whole.

KW - Communication function

KW - Communication management

KW - Corporate reputation

UR - http://www.scopus.com/inward/record.url?scp=84886357801&partnerID=8YFLogxK

U2 - 10.1002/9781118335529.ch9

DO - 10.1002/9781118335529.ch9

M3 - Chapter

SN - 9780470670989

SN - 9781119061236

SP - 81

EP - 93

BT - The Handbook of Communication and Corporate Reputation

A2 - Carroll, Craig E.

PB - Wiley-Blackwell Publishing Ltd.

ER -

Gregory A. Corporate Reputation and the Discipline of Communication Management. In Carroll CE, editor, The Handbook of Communication and Corporate Reputation. Wiley-Blackwell Publishing Ltd. 2013. p. 81-93 https://doi.org/10.1002/9781118335529.ch9