Covert persuasive technologies: Bringing subliminal cues to human-computer interaction

Oswald Barral; Gabor Aranyi; Sid Kouider; Alan Lindsay; Hielke Prins; Imtiaj Ahmed; Giulio Jacucci; Paolo Negri; Luciano Gamberini; David Pizzi; Marc Cavazza

doi:10.1007/978-3-319-07127-5_1

Covert persuasive technologies: Bringing subliminal cues to human-computer interaction

Oswald Barral, Gabor Aranyi, Sid Kouider, Alan Lindsay, Hielke Prins, Imtiaj Ahmed, Giulio Jacucci, Paolo Negri, Luciano Gamberini, David Pizzi, Marc Cavazza

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

19 Citations (Scopus)

Abstract

The capability of machines to covertly persuade humans is both exciting and ethically concerning. In the present study we aim to bring subliminal masked stimulus paradigms to realistic environments, through Virtual Environments. The goal is to test if such paradigms are applicable to realistic setups while identifying the major challenges when doing so. We designed a study in which the user performed a realistic selection task in a virtual kitchen. For trials below one-second reaction time, we report significant effect of subliminal cues on the selection behavior. We conclude the study with a discussion of the challenges of bringing subliminal cueing paradigms to realistic HCI setups. Ethical concerns when designing covertly persuasive systems are discussed as well.

Original language	English
Title of host publication	Persuasive Technology
Subtitle of host publication	9th International Conference, PERSUASIVE 2014, Proceedings
Editors	Anna Spagnolli, Luca Chittaro, Luciano Gamberini
Publisher	Springer Verlag
Pages	1-12
Number of pages	12
Volume	8462 LNCS
ISBN (Electronic)	9783319071275
ISBN (Print)	9783319071268
DOIs	https://doi.org/10.1007/978-3-319-07127-5_1
Publication status	Published - 2014
Externally published	Yes
Event	9th International Conference on Persuasive Technology - Padua, Italy Duration: 21 May 2014 → 23 May 2014 Conference number: 9

Publication series

Name	Lecture Notes in Computer Science
Publisher	Springer
Volume	8462 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	9th International Conference on Persuasive Technology
Abbreviated title	PERSUASIVE 2014
Country/Territory	Italy
City	Padua
Period	21/05/14 → 23/05/14

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Barral, O., Aranyi, G., Kouider, S., Lindsay, A., Prins, H., Ahmed, I., Jacucci, G., Negri, P., Gamberini, L., Pizzi, D., & Cavazza, M. (2014). Covert persuasive technologies: Bringing subliminal cues to human-computer interaction. In A. Spagnolli, L. Chittaro, & L. Gamberini (Eds.), Persuasive Technology: 9th International Conference, PERSUASIVE 2014, Proceedings (Vol. 8462 LNCS, pp. 1-12). (Lecture Notes in Computer Science; Vol. 8462 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-319-07127-5_1

Barral, Oswald ; Aranyi, Gabor ; Kouider, Sid et al. / Covert persuasive technologies : Bringing subliminal cues to human-computer interaction. Persuasive Technology: 9th International Conference, PERSUASIVE 2014, Proceedings. editor / Anna Spagnolli ; Luca Chittaro ; Luciano Gamberini. Vol. 8462 LNCS Springer Verlag, 2014. pp. 1-12 (Lecture Notes in Computer Science).

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abstract = "The capability of machines to covertly persuade humans is both exciting and ethically concerning. In the present study we aim to bring subliminal masked stimulus paradigms to realistic environments, through Virtual Environments. The goal is to test if such paradigms are applicable to realistic setups while identifying the major challenges when doing so. We designed a study in which the user performed a realistic selection task in a virtual kitchen. For trials below one-second reaction time, we report significant effect of subliminal cues on the selection behavior. We conclude the study with a discussion of the challenges of bringing subliminal cueing paradigms to realistic HCI setups. Ethical concerns when designing covertly persuasive systems are discussed as well.",

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author = "Oswald Barral and Gabor Aranyi and Sid Kouider and Alan Lindsay and Hielke Prins and Imtiaj Ahmed and Giulio Jacucci and Paolo Negri and Luciano Gamberini and David Pizzi and Marc Cavazza",

year = "2014",

doi = "10.1007/978-3-319-07127-5_1",

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isbn = "9783319071268",

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editor = "Anna Spagnolli and Luca Chittaro and Luciano Gamberini",

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Barral, O, Aranyi, G, Kouider, S, Lindsay, A, Prins, H, Ahmed, I, Jacucci, G, Negri, P, Gamberini, L, Pizzi, D & Cavazza, M 2014, Covert persuasive technologies: Bringing subliminal cues to human-computer interaction. in A Spagnolli, L Chittaro & L Gamberini (eds), Persuasive Technology: 9th International Conference, PERSUASIVE 2014, Proceedings. vol. 8462 LNCS, Lecture Notes in Computer Science, vol. 8462 LNCS, Springer Verlag, pp. 1-12, 9th International Conference on Persuasive Technology, Padua, Italy, 21/05/14. https://doi.org/10.1007/978-3-319-07127-5_1

Covert persuasive technologies : Bringing subliminal cues to human-computer interaction. / Barral, Oswald; Aranyi, Gabor; Kouider, Sid et al.

Persuasive Technology: 9th International Conference, PERSUASIVE 2014, Proceedings. ed. / Anna Spagnolli; Luca Chittaro; Luciano Gamberini. Vol. 8462 LNCS Springer Verlag, 2014. p. 1-12 (Lecture Notes in Computer Science; Vol. 8462 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T2 - 9th International Conference on Persuasive Technology

AU - Barral, Oswald

AU - Aranyi, Gabor

AU - Kouider, Sid

AU - Lindsay, Alan

AU - Prins, Hielke

AU - Ahmed, Imtiaj

AU - Jacucci, Giulio

AU - Negri, Paolo

AU - Gamberini, Luciano

AU - Pizzi, David

AU - Cavazza, Marc

N1 - Conference code: 9

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AB - The capability of machines to covertly persuade humans is both exciting and ethically concerning. In the present study we aim to bring subliminal masked stimulus paradigms to realistic environments, through Virtual Environments. The goal is to test if such paradigms are applicable to realistic setups while identifying the major challenges when doing so. We designed a study in which the user performed a realistic selection task in a virtual kitchen. For trials below one-second reaction time, we report significant effect of subliminal cues on the selection behavior. We conclude the study with a discussion of the challenges of bringing subliminal cueing paradigms to realistic HCI setups. Ethical concerns when designing covertly persuasive systems are discussed as well.

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DO - 10.1007/978-3-319-07127-5_1

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ER -

Barral O, Aranyi G, Kouider S, Lindsay A, Prins H, Ahmed I et al. Covert persuasive technologies: Bringing subliminal cues to human-computer interaction. In Spagnolli A, Chittaro L, Gamberini L, editors, Persuasive Technology: 9th International Conference, PERSUASIVE 2014, Proceedings. Vol. 8462 LNCS. Springer Verlag. 2014. p. 1-12. (Lecture Notes in Computer Science). doi: 10.1007/978-3-319-07127-5_1

Covert persuasive technologies: Bringing subliminal cues to human-computer interaction

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