Crossing wires: short-circuiting marketing theory

Jack Coffin, Christian A. Eichert, Shona Bettany, Andrew Lindridge, Gillian Oakenfull, Jacob Ostberg, Lisa Peñaloza, Diego Rinallo, David Rowe, Jannsen Santana, Luca M. Visconti, Luciana Walther

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


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Business & Economics