Customer Perceived Value of Frequent Flyer Programmes: An Empirical Study of Airline Passengers in China

Zhibin Lin, Rose Quan, Marco Chi Keung Lau, Jie Kitt Ma

Research output: Chapter in Book/Report/Conference proceedingChapter

Fingerprint Dive into the research topics of 'Customer Perceived Value of Frequent Flyer Programmes: An Empirical Study of Airline Passengers in China'. Together they form a unique fingerprint.

Business & Economics