Definition of 'brand'

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Original languageEnglish
Title of host publicationThe SAGE Encyclopedia of Corporate Reputation
EditorsCraig E. Carroll
PublisherSAGE Publications
Pages73-77
Number of pages5
ISBN (Print)9781483376516
Publication statusPublished - 2 Aug 2016
Externally publishedYes

Cite this

Roper, S. (2016). Definition of 'brand'. In C. E. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation (pp. 73-77). SAGE Publications.
Roper, Stuart. / Definition of 'brand'. The SAGE Encyclopedia of Corporate Reputation. editor / Craig E. Carroll. SAGE Publications, 2016. pp. 73-77
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Roper, S 2016, Definition of 'brand'. in CE Carroll (ed.), The SAGE Encyclopedia of Corporate Reputation. SAGE Publications, pp. 73-77.

Definition of 'brand'. / Roper, Stuart.

The SAGE Encyclopedia of Corporate Reputation. ed. / Craig E. Carroll. SAGE Publications, 2016. p. 73-77.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

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Roper S. Definition of 'brand'. In Carroll CE, editor, The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. 2016. p. 73-77