Definition of 'brand'

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Original languageEnglish
Title of host publicationThe SAGE Encyclopedia of Corporate Reputation
EditorsCraig E. Carroll
PublisherSAGE Publications
Pages73-77
Number of pages5
ISBN (Print)9781483376516
Publication statusPublished - 2 Aug 2016
Externally publishedYes

Cite this

Roper, S. (2016). Definition of 'brand'. In C. E. Carroll (Ed.), The SAGE Encyclopedia of Corporate Reputation (pp. 73-77). SAGE Publications.