Definition of 'brand'

Stuart Roper

Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › peer-review

Original language	English
Title of host publication	The SAGE Encyclopedia of Corporate Reputation
Editors	Craig E. Carroll
Publisher	SAGE Publications
Pages	73-77
Number of pages	5
ISBN (Print)	9781483376516
Publication status	Published - 2 Aug 2016
Externally published	Yes

Cite this

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title = "Definition of 'brand'",

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