This paper presents a methodology for the design, analysis, and graphical optimization of ironless brushless permanent magnet machines primarily for generator applications. Magnetic flux in this class of electromagnetic machine tends to be 3-D due to the lack of conventional iron structures and the absence of a constrained magnetic flux path. The proposed methodology includes comprehensive geometric, magnetic and electrical dimensioning followed by detailed 3-D finite element (FE) modeling of a base machine for which parameters are determined. These parameters are then graphically optimized within sensible volumetric and electromagnetic constraints to arrive at improved design solutions. This paper considers an ironless machine design to validate the 3-D FE model to optimize power conversion for the case of a low-speed, ironless stator generator. The machine configuration investigated in this paper has concentric arrangement of the rotor and the stator, solenoid-shaped coils, and a simple mechanical design considered for ease of manufacture and maintenance. Using performance and material effectiveness as the overriding optimization criteria, this paper suggests optimal designs configurations featuring two different winding arrangements, i.e., radial and circumferentially mounted. Performance and material effectiveness of the studied ironless stator designs are compared to published ironless machine configurations.