Design effectiveness in digital signs: A review of the current evidence commissioned by New Era Group

Chris Retzler, Jenny Retzler

Research output: Book/ReportCommissioned report

Abstract

Digital signs provide an exciting way for companies to reach and communicate with customers. New Era Group provides digital signs and produces content for a range of clients. This report was commissioned to understand the current evidence for effective use of design features in digital signs to inform New Era Group’s development of digital sign templates.
Original languageEnglish
Commissioning bodyNew Era Group
Number of pages30
Publication statusUnpublished - 2022

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