Design in Action: Understanding the Drivers and Barriers to Strategic Use of Design for Innovation

Jea Hoo Na, Martin Evans, Emilene Zitkus, Andrew Walters

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


The strategic use of design has a critical role to play in driving innovation which results in societal and economic benefit. This is often achieved through the creation of new products and services, understanding and empathising with user and market trends, or employing creativity in the management of organisations. This strategic use of design as a catalyst for innovation is, therefore, increasingly recognised as an important asset for both private and public-sector organisations. Drawing on a collaborative two-year research project which aims to develop an integrated action plan for design in the UK, this paper presents i) the context for the use of design as a driver for innovation, ii) the creation of a design stakeholder map from analysis of action plans across Europe, iii) the identifying of contemporary drivers and barriers to the strategic use of design by stakeholders in Scotland, and iv) recommendations for enhancing the strategic use of design in Scotland.
Original languageEnglish
Title of host publication21st DMI
Subtitle of host publicationAcademic Design Management Conference
Number of pages14
Publication statusPublished - Aug 2018
Externally publishedYes
EventAcademic Design Management Conference: Next Wave - Ravensbourne University, London, United Kingdom
Duration: 1 Aug 20182 Aug 2018 (Link to Conference Information)


ConferenceAcademic Design Management Conference
Abbreviated titleDMI2018
Country/TerritoryUnited Kingdom
Internet address


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