Design management has occupied a privileged place in debates related to the field of design and innovation in fashion industry. The apparel industry, in particular, presents a dynamic character, requiring constant updates on raw materials, changes in colors and textures, innovations and new product launches to follow trends in this industry. So, this paper aims to systematize the process of product development, identifying activities and actors involved in the product development process and mapping the determinant moments for the design management occurrence in context analysis. The methodology used was a systematic literature review and a multiple case study. As results, players involved have been identified as well the product development process and the intervenient factors in design management of companies imbricated in the apparel industry. We also have identified determinant moments for the occurrence of design management, throughout the product development process.