Digital Gender-Sexual Violations and Social Marketing Campaigns

This entry addresses education about the intersection of sexuality and gendered violence, with a focus on men’s violence against women which is the dominant pattern of interpersonal violence. The field of antiviolence work by both activists and official agents (such as criminal justice systems, education systems, and public health) is vast. Here we are concerned with two aspects: antiviolence work conducted via social marketing campaigns, as a form of public education, and the growing problem of digital gender-sexual violations (DGSV) (Hall et al., 2023). DGSV refers to the use, typically but not only, by men and boys of digital technologies to perpetrate gender-based violence (GBV) and so violate known and/or unknown victim-survivors, typically, but not only, women and girls. DGSV has major negative effects on the health, well-being, and freedom of victim-survivors, and accordingly, we use the same term “perpetrators” for those who perpetrate DGSV, as is used for those...