Disciplinary Approaches and Theories in Argentinian Public Relations Undergraduate Programmes

Gabriel Sadi, Maria Aparecida Ferrari

Research output: Contribution to journalArticlepeer-review

Abstract

The purpose of this study is to verify the utilisation of the existing public relations general approaches and theories at a global scale in the public relations undergraduate programmes of the five leading Argentinian universities. A qualitative approach with an exploratory scope that employs data collection techniques such as qualitative content analysis of academic documents, semi-structured in-depth interviews, and structured surveys for ascertaining theoretical loading are used. Results reveal that public relations undergraduate programmes in Argentina present a markedly professional character and prefer theoretical frameworks linked to the functionalist tradition.
Original languageEnglish
JournalPublic Relations Inquiry
Publication statusAccepted/In press - 25 Oct 2021

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