Disciplinary approaches and theories in Argentinian public relations undergraduate programmes

Gabriel Sadi, Maria Aparecida Ferrari

Research output: Contribution to journalArticlepeer-review

Abstract

The purpose of this study is to verify the utilisation of the existing public relations general approaches and theories at a global scale in the public relations undergraduate programmes of the five leading Argentinian universities. A qualitative approach with an exploratory scope that employs data collection techniques such as the qualitative content analysis of academic documents, semi-structured in-depth interviews and structured surveys for ascertaining theoretical loading are used. Results reveal that public relations undergraduate programmes in Argentina present a markedly professional character and prefer theoretical frameworks linked to the functionalist tradition.

Original languageEnglish
Pages (from-to)275-291
Number of pages17
JournalPublic Relations Inquiry
Volume11
Issue number2
Early online date18 Mar 2022
DOIs
Publication statusPublished - 1 May 2022

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