Disney's Star Wars: Forces of Production, Promotion and Reception

William Proctor (Editor), Richard McCulloch (Editor)

Research output: Book/ReportAnthology

Abstract

In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney’s Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney’s revival of the franchise.

Covering the period from Disney’s purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie’s release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series’ history.
Original languageEnglish
Place of PublicationIowa City
PublisherUniversity of Iowa
Number of pages416
ISBN (Electronic)9781609386443
ISBN (Print)9781609386436
DOIs
Publication statusPublished - 30 Jul 2019

Publication series

NameFandom and Culture
PublisherUniversity of Iowa Press

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