Disruptive Events and Associated Discontinuities: A Macromarketing Prescription

Michael R. Hyman; Alena Kostyk; Haseeb A. Shabbir

doi:10.1177/0276146720979134

Disruptive Events and Associated Discontinuities: A Macromarketing Prescription

Michael R. Hyman, Alena Kostyk, Haseeb A. Shabbir

Research output: Contribution to journal › Article › peer-review

11 Citations (Scopus)

Abstract

This essay discusses social disruptions, social discontinuities, and associated interventions by social marketers and public policymakers. Prescriptive touchpoints for such interventions are (1) mitigating social disruptions via phronetic marketing, (2) foreseeing and anticipating social disruptions and discontinuities via marketing futurology.

Original language	English
Pages (from-to)	441-448
Number of pages	8
Journal	Journal of Macromarketing
Volume	41
Issue number	3
Early online date	11 Dec 2020
DOIs	https://doi.org/10.1177/0276146720979134
Publication status	Published - 1 Sept 2021
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being
SDG 16 Peace, Justice and Strong Institutions

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Cite this

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abstract = "This essay discusses social disruptions, social discontinuities, and associated interventions by social marketers and public policymakers. Prescriptive touchpoints for such interventions are (1) mitigating social disruptions via phronetic marketing, (2) foreseeing and anticipating social disruptions and discontinuities via marketing futurology.",

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AB - This essay discusses social disruptions, social discontinuities, and associated interventions by social marketers and public policymakers. Prescriptive touchpoints for such interventions are (1) mitigating social disruptions via phronetic marketing, (2) foreseeing and anticipating social disruptions and discontinuities via marketing futurology.

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KW - Public policy

KW - Social discontinuity

KW - Social disruption

KW - Social marketing

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Disruptive Events and Associated Discontinuities: A Macromarketing Prescription

Abstract

UN SDGs

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