Divided we stand: Defying hegemony in global public relations theory and practice?

Anne Gregory, Gregor Halff

Research output: Contribution to journalArticle

19 Citations (Scopus)


The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a), is to look for certainties or solutions that impose order by simplifying. The authors contend that this is a risk in public relations practice and the academy. While recognizing their benefits they warn against attempts to produce global models which also seek to impose hegemony and argue for maintaining a diversity that reflects reality. They take the cases of the UK and Singapore as respective exemplars where hegemony has arguably occurred and where it can still be resisted. They call for a professional and epistemological stand against hegemony.

Original languageEnglish
Pages (from-to)417-425
Number of pages9
JournalPublic Relations Review
Issue number5
Early online date20 Jun 2013
Publication statusPublished - Dec 2013
Externally publishedYes


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