DIY Entrepreneurship: a decision-pathway framework for ethical thought structures

Waymond Rodgers, Badriya Al Shammakhi, Jeaneth Johansson, Joakim Wincent, Kweku Adams

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)


This conceptual paper provides a decision-making framework that enhances our understanding of how Do-It-Yourself (DIY) laboratory entrepreneurs execute ethical standards by dismissing fraud. Although our theory assumes that most DIY entrepreneurs are by nature ‘ethical’, we discuss how the unique nature of DIY laboratory entrepreneurship provides risks for fraud. Drawing on three ethical theoretical lenses, utilitarianism, deontology and egoism, our paper proposes different potential causes of fraud and motivates further analysis about why DIY laboratory entrepreneurship is an important context for the study of fraud. We contribute to theory and government policy by providing a conceptual framework that explains how entrepreneurial choices lead to three main types of fraud based on the dominant decision pathways. Further research and practical implications are discussed.

Original languageEnglish
Article number120290
Number of pages9
JournalTechnological Forecasting and Social Change
Early online date22 Sep 2020
Publication statusPublished - 1 Dec 2020


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