Do brand names in a foreign language lead to different brand perceptions?

Laura Salciuviene; Pervez N. Ghauri; Ruth Salomea Streder; Claudio De Mattos

Do brand names in a foreign language lead to different brand perceptions?

Laura Salciuviene, Pervez N. Ghauri, Ruth Salomea Streder, Claudio De Mattos

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Multicultural Perspectives in Customer Behaviour
Editors	Maria G. Piacentini, Charles C. Cui
Place of Publication	London
Publisher	Routledge
Pages	45-64
Number of pages	20
ISBN (Electronic)	9781135744083
ISBN (Print)	9781138008922
Publication status	Published - 18 Jun 2012
Externally published	Yes

Publication series

Name	Key Issues in Marketing Management

Cite this

@inbook{f949517efc834994885915abf7a5bbcf,

title = "Do brand names in a foreign language lead to different brand perceptions?",

author = "Laura Salciuviene and Ghauri, {Pervez N.} and Streder, {Ruth Salomea} and {De Mattos}, Claudio",

year = "2012",

month = jun,

day = "18",

language = "English",

isbn = "9781138008922",

series = "Key Issues in Marketing Management",

publisher = "Routledge",

pages = "45--64",

editor = "Piacentini, {Maria G.} and Cui, {Charles C.}",

booktitle = "Multicultural Perspectives in Customer Behaviour",

address = "United Kingdom",

}

Do brand names in a foreign language lead to different brand perceptions? / Salciuviene, Laura; Ghauri, Pervez N.; Streder, Ruth Salomea et al.

Multicultural Perspectives in Customer Behaviour. ed. / Maria G. Piacentini; Charles C. Cui. London : Routledge, 2012. p. 45-64 (Key Issues in Marketing Management).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review