@inbook{f949517efc834994885915abf7a5bbcf,
title = "Do brand names in a foreign language lead to different brand perceptions?",
author = "Laura Salciuviene and Ghauri, {Pervez N.} and Streder, {Ruth Salomea} and {De Mattos}, Claudio",
year = "2012",
month = jun,
day = "18",
language = "English",
isbn = "9781138008922",
series = "Key Issues in Marketing Management",
publisher = "Routledge",
pages = "45--64",
editor = "Piacentini, {Maria G.} and Cui, {Charles C.}",
booktitle = "Multicultural Perspectives in Customer Behaviour",
address = "United Kingdom",
}