Do brand names in a foreign language lead to different brand perceptions?

Laura Salciuviene, Pervez N. Ghauri, Ruth Salomea Streder, Claudio De Mattos

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationMulticultural Perspectives in Customer Behaviour
EditorsMaria G. Piacentini, Charles C. Cui
Place of PublicationLondon
PublisherRoutledge
Pages45-64
Number of pages20
ISBN (Electronic)9781135744083
ISBN (Print)9781138008922
Publication statusPublished - 18 Jun 2012
Externally publishedYes

Publication series

NameKey Issues in Marketing Management

Cite this

Salciuviene, L., Ghauri, P. N., Streder, R. S., & De Mattos, C. (2012). Do brand names in a foreign language lead to different brand perceptions? In M. G. Piacentini, & C. C. Cui (Eds.), Multicultural Perspectives in Customer Behaviour (pp. 45-64). (Key Issues in Marketing Management). London: Routledge.
Salciuviene, Laura ; Ghauri, Pervez N. ; Streder, Ruth Salomea ; De Mattos, Claudio. / Do brand names in a foreign language lead to different brand perceptions?. Multicultural Perspectives in Customer Behaviour. editor / Maria G. Piacentini ; Charles C. Cui. London : Routledge, 2012. pp. 45-64 (Key Issues in Marketing Management).
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title = "Do brand names in a foreign language lead to different brand perceptions?",
author = "Laura Salciuviene and Ghauri, {Pervez N.} and Streder, {Ruth Salomea} and {De Mattos}, Claudio",
year = "2012",
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language = "English",
isbn = "9781138008922",
series = "Key Issues in Marketing Management",
publisher = "Routledge",
pages = "45--64",
editor = "Piacentini, {Maria G.} and Cui, {Charles C.}",
booktitle = "Multicultural Perspectives in Customer Behaviour",
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}

Salciuviene, L, Ghauri, PN, Streder, RS & De Mattos, C 2012, Do brand names in a foreign language lead to different brand perceptions? in MG Piacentini & CC Cui (eds), Multicultural Perspectives in Customer Behaviour. Key Issues in Marketing Management, Routledge, London, pp. 45-64.

Do brand names in a foreign language lead to different brand perceptions? / Salciuviene, Laura; Ghauri, Pervez N.; Streder, Ruth Salomea; De Mattos, Claudio.

Multicultural Perspectives in Customer Behaviour. ed. / Maria G. Piacentini; Charles C. Cui. London : Routledge, 2012. p. 45-64 (Key Issues in Marketing Management).

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Do brand names in a foreign language lead to different brand perceptions?

AU - Salciuviene, Laura

AU - Ghauri, Pervez N.

AU - Streder, Ruth Salomea

AU - De Mattos, Claudio

PY - 2012/6/18

Y1 - 2012/6/18

UR - https://www.crcpress.com/Multicultural-Perspectives-in-Customer-Behaviour/Piacentini-Cui/p/book/9781138008922#googlePreviewContainer

M3 - Chapter

SN - 9781138008922

T3 - Key Issues in Marketing Management

SP - 45

EP - 64

BT - Multicultural Perspectives in Customer Behaviour

A2 - Piacentini, Maria G.

A2 - Cui, Charles C.

PB - Routledge

CY - London

ER -

Salciuviene L, Ghauri PN, Streder RS, De Mattos C. Do brand names in a foreign language lead to different brand perceptions? In Piacentini MG, Cui CC, editors, Multicultural Perspectives in Customer Behaviour. London: Routledge. 2012. p. 45-64. (Key Issues in Marketing Management).