Do brand names in a foreign language lead to different brand perceptions?

Laura Salciuviene, Pervez N. Ghauri, Ruth Salomea Streder, Claudio De Mattos

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Fingerprint Dive into the research topics of 'Do brand names in a foreign language lead to different brand perceptions?'. Together they form a unique fingerprint.

Business & Economics