Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries

Nina Michaelidou, Milena Micevski, Milena, Selma Kadic-Maglajlic, Tribikram Budhathoki, Siddhartha Sarkar

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

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Business & Economics