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Does non-profit brand image mean the same across cultures? An exploratory evaluation of non-profit brand image in three countries
Nina Michaelidou, Milena Micevski, Milena, Selma Kadic-Maglajlic, Tribikram Budhathoki, Siddhartha Sarkar
Research output: Contribution to journal › Article › peer-review
2
Citations
(Scopus)