Enhancing Relationships Through Online Brand Communities: Comparing Posters and Lurkers

Sahar Mousavi, Stuart Roper

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Enhancing Relationships Through Online Brand Communities: Comparing Posters and Lurkers'. Together they form a unique fingerprint.

Business & Economics