Euro vision? A strategic approach to currency changeover in the UK hospitality industry

Andrew Jenkins

doi:10.1108/EUM0000000005553

Euro vision? A strategic approach to currency changeover in the UK hospitality industry

Andrew Jenkins

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

Abstract

Discusses the economic and monetary union and the euro; the UK and impacts of the euro; the UK public/business opinion and membership; and a suitable strategic approach to the currency. Presents a case study, summarizing the findings of a survey undertaken in May/June 2000, to ascertain the views of financial directors of UK hotel chains to the euro. Concludes that it would appear the UK hospitality industry is not adequately prepared for the euro and that in order for it to survive and prosper it must adopt to change.

Original language	English
Pages (from-to)	227-234
Number of pages	8
Journal	International Journal of Contemporary Hospitality Management
Volume	13
Issue number	5
DOIs	https://doi.org/10.1108/EUM0000000005553
Publication status	Published - 2001

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10.1108/EUM0000000005553

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Euro vision? A strategic approach to currency changeover in the UK hospitality industry

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