Discusses the economic and monetary union and the euro; the UK and impacts of the euro; the UK public/business opinion and membership; and a suitable strategic approach to the currency. Presents a case study, summarizing the findings of a survey undertaken in May/June 2000, to ascertain the views of financial directors of UK hotel chains to the euro. Concludes that it would appear the UK hospitality industry is not adequately prepared for the euro and that in order for it to survive and prosper it must adopt to change.
|Number of pages||8|
|Journal||International Journal of Contemporary Hospitality Management|
|Publication status||Published - 2001|