Euro vision? A strategic approach to currency changeover in the UK hospitality industry

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3 Citations (Scopus)

Abstract

Discusses the economic and monetary union and the euro; the UK and impacts of the euro; the UK public/business opinion and membership; and a suitable strategic approach to the currency. Presents a case study, summarizing the findings of a survey undertaken in May/June 2000, to ascertain the views of financial directors of UK hotel chains to the euro. Concludes that it would appear the UK hospitality industry is not adequately prepared for the euro and that in order for it to survive and prosper it must adopt to change.

LanguageEnglish
Pages227-234
Number of pages8
JournalInternational Journal of Contemporary Hospitality Management
Volume13
Issue number5
DOIs
Publication statusPublished - 2001

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monetary union
strategic approach
currency
economics
opinion
hospitality industry
public
Hospitality industry
Currency

Cite this

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